Nigerian Afropop star Joeboy today shares the official video for his latest hit “Lonely” along with details on his upcoming full-length debut, Somewhere Between Beauty & Magic.
Dropping Feb. 4th via Banku Music/emPawa Africa. Also today, Apple Music has exclusively premiered “Becoming The African Popstar,” a mini-documentary charting Joeboy’s meteoric rise.
The “Lonely” video was shot in Lagos by Nigerian director Adetula Adebowale of KingTula Films and follows the story of two shy neighbours who suddenly realize their mutual interest in one another.
It’s the second video off Somewhere Between Beauty & Magic, following last month’s drop of “Celebration.”